This is the question that comes up when a business decides to cater the the mobile audience. With the multitude of platforms, devices, screen sizes being used to visit a website, the decision of which mobile strategy to use can be confusing.
Even though this infographic is from a product company it does show some good pros and cons of each method and why one could be chosen over the other. Of course it all depends on not only your audience but the specific task you want your audience to accomplish.
I’ve written about Audible.com before when I started this blog. It’s a great service and has encouraged me to read (or “listen”) to more books than ever before. One of the best monthly expense I don’t think twice about paying. Today I’m writing about a great feature I just noticed on the site.
Not sure when this was added but just noticed that as a subscriber I have a chance to return a book that I didn’t like. On the My Library page I saw this:
So it allows you to return any book you didn’t find useful that you had purchased by credits in the past year! I recently had some books that I found were either too boring because of the narrator or just didn’t like the book all together. This makes Audible even more valuable because I can exchange them for credit or another book. Audible.com is an awesome service that just gets better.
you have to deal with all kinds of things, cars, bikes, people and yes…animals.
This is just an analogy but it makes sense when you read it in context. I learned about this from Seth Godin’s book The Icarus Decption. The book is about how the connected economy and the networked world has changed how we operate. The theme is pick yourself. A kitten will wait to be rescued by her mother but a monkey will have to piggyback on the mother if he wants to be rescued. Similarly in the industrial revolution if someone wanted to become Oprah then they would have to wait for the media industry to come to her. But now a days if one wants to start a talk show and share with the world all they need is a YouTube channel. You had to be lucky and have the “right connections” in the past to get a good job that you liked. Today with the Internet medium you can create a job you like all by yourself. So the connected world allows you to pick yourself instead of waiting to be picked.
This is a neat experiment IBM researchers conducted with mobile traces. An entire route and mapping information was extracted from cell phone connections across an area.
Fixing bus routes using mobile data.
Here is a clever way to get applicants to submit their resumes. I bet this process weeds out unqualified people and saves time.
A new look at how companies are trying to attract good talent and keep good talent. Using consumerization of technology and benefits of bringing your own device to work allows companies like Shell to market to potential hires.
He has great points overall in this piece. Point #1 is the best because it makes you want to ensure you are well prepared and have done your “homework” before you ask someone to spend time for you. This probably doesn’t always happen but it’s good practice to follow when possible.
How to CRAFT a conversation that moves the needle | Rajesh Setty.
This article talks about a very common occurrence at work for most people. Although getting 300 emails in your inbox that has nothing to do with the tasks you are assigned is pretty difficult to take on everyday, it does have a good point about the motivation one gets when helping others. That in itself will pay off big in the long run. http://www.businessinsider.com/workplace-advice-from-googles-go-to-guy-2013-3
Good article on Read write. Enterprise apps and software need to be very consumer focused and carry the same user experience guidelines as latest consumer apps. If you don’t provide quality software in the form your employees are used to getting from mainstream technology then they will adopt those instead. http://readwrite.com/2013/03/27/enterprise-software-5-ways-saas-changes-everything-3-ways-it-doesnt